Top 12 Best Digital Marketing Courses/Institutes in India
Digital Marketing is on the trend over the past few years. Almost every retail shop or wholesaler is seeking a way to sell their products online. The world is inclining towards digital innovations.
It is unlikely for your brand to get recognized if you do not have a digital medium to market your products. The companies who use the digital medium to market their products have grown huge in numbers.
There is a ton of competition out there. There is the only way to win this competition. To have a digital medium which is more attractive than the others.
If you plan on marketing your product through a website, it is important that you consider this. A dynamic and modern web page is not only going to lure in customers.
It is also going to make your company look authentic. A good website would make a customer stay and not just visit. Digital marketing not only means creating an attractive website.
It is essential that you make this web page visible to your customers. This is very similar to searching for a needle in a haystack. People are just one google search away from getting what they want.
But people never tend to go beyond the first page in Google results. If you do not optimize your page frequently, it is very unlikely for you to get the results which you need. Search Engine Optimization is an essential skill which every digital marketer should be knowing.
Digital marketing is not a one-step process. There are several steps which are essential to ensure that your product is marketed in the correct way.
This makes Digital marketing expensive. The cost which a digital marketing company would require of you depends on the number of customers you hope to achieve.
Higher the expectations, higher is the cost of marketing. Digital marketing is a skill that a person can attain with practice. But you must make sure that you get a proper education.
There are a ton of YouTube videos available. They all claim to teach you digital marketing. If you do not have the right knowledge this might cause you more harm than good.
We hope this article will guide you in the right direction. Let us see how to choose an Online Digital and social media marketing course.
Best places and courses to study Digital Marketing
The companies or Courses listed below are in no particular order. Each company has its own upsides. It is advisable to take a look at their websites for additional information.
1. Manipal Global Education Services
Manipal is a well-known training academy across India. They have built and maintained their record incredibly well. They have several establishments other than just training institutes.
They also own resorts and clubhouses in India. They have been in the field of educating children for quite a while now. This also makes them the most experienced.
As we generally know, more experience in the field, generally mean that the quality of education is high. Digital Marketing courses are a part of Manipal’s education.
The students of Manipal education services are called and taught in a classroom like a place. An instructor is also present in the room physically.
This increases the guidance which a student can receive from a teacher. You might be asked to pay a fee of 25,000 INR. The courses generally last at least 3 months. This is a great value for the money which you are paying.
The company has received several awards and acclaims for its service. The students who study as Manipal are said to have a smooth transition.
They are gradually transformed from an Unpolished beginner into web developers and professionals.
If you are someone who hates classroom education, they give you another opportunity. You can choose their online digital marketing course.
This course is priced a little above 11,000 INR. The company claims that this course would make you a Master in the fundamentals. You are taught Search Engine Optimization, Web Analytics and Online PR.
2. Digital Vidya
Digital Divya is new to the business of Education. But has somehow evolved and is helping a lot of students reach for their dreams. The Institute was founded as recently has 2009.
It is to be noted that within a very short time the company has completed more than 500 training programs. CitiBank and eBay are some of the proud partners of Digital Divya.
Since they are partners the chances of you getting a job there is simple. You just have to acquire sufficient knowledge from the courses when they are being taught.
They are flexible with the timings of their courses. You can study at all evenings. You can either choose the full-time options or even the weekend programs.
Digital Divya is told to have educated 35,000 professionals who come from 55 countries.
The company has also partnered up with world-renowned companies such as Google, Microsoft and LinkedIn. This again simplifies your job search.
The company has been educating its students through Online for more than 9 years now. Digital Divya has now adapted the Classroom culture to maintain its standards among enemies.
The classroom study centre right now exists only in three major cities. They are Delhi, Mumbai and Gurgaon. But plans are being made now to establish centres are different states of India.
Certified Digital Marketing Master Course shortly known as the CDMM, is the major course for which the company is known for. The course describes every single detail which is there in Digital Marketing.
If you opt for online education, the course might last for 4 to 7 hours. The classroom training can be completed as early as 3 months.
If you opt for offline training and choose the weekend option, you have to present at least 8 hours. The online training is flexible with the timings. It might last somewhere around 3 to 6 hours per week.
3. Simplilearn
Simplilearn was just a blog once. It used to share educational content. Krishna Kumar, the founder of the company decided to transform it into a training institute in 2009.
The Advanced Online Marketing Certification Training which Simplilearn offers is considered one of the best. It has a good reputation in the industry as well.
This program is also among the most expensive private programs on the list. It is offered for a rate of 50,000 INR. The program consists of 7 individual courses.
The course is meant to be completed in 6 months or 180 days. OMCP is again a certification which has huge respect among digital marketers. If you study at Simplilearn, they will guide you to achieve this.
OMCP is only awarded for Digital marketers who are professionals. This includes people who have several years of work experience.
4. AIMA (All India Management Association)
The All India Management Association has teamed up with Digital Divya. They offer a certification program in Digital marketing and analysis.
Digital Divya has helped AIMA to design their course curriculum and also help them with the content.
Social Media Marketing, Email Marketing and Web Analytics are some of the most popular ones. You will be completing this course within 3 months from your date of joining.
This is a weekend course which can be studied online. You have to be available for 4 hours. Since it is a weekend course, it is taught both on Saturdays and Sundays.
5. NIIT – Digital Marketing
NIIT has been building its reputation for a long time now. There are working alumni around India who can vouch for the integrity which NIIT has. NIIT is also said to be the first to organise a comprehensive well structured digital marketing course.
The quality of education in NIIT stands tall. This is because they receive their course curriculum from the Digital Marketing Institute, Ireland.
Since you receive the certification from Ireland, the certificate also has a high value. They do not offer courses through online portals. NIIT seems to believe in the good old-fashioned classrooms.
It is also the company which has the most number of branches on the list. There are over 100 coaching centres which are spread across 30 cities.
NIIT is also known for the Professional Diplomas which they offer. NIIT unlike other members in the list is not exclusively known for its digital marketing courses. This is one of its major disadvantages.
6. Upgrad
Upgrad is an institution which is especially for their Digital marketing courses. It is surprising to see that the program is newly introduced.
It has still managed to be one of the best programs to study. The secret which the company has for its success is its professors. The company hires some of the excellent brains in the country to contribute.
They stand out because they start their courses from scratch. They do not move until you are strong in the fundamentals of marketing.
PG Certification in Digital Marketing and Communication is an exclusive course offered by the Upgrad. The program touches several areas of digital marketing which are often left untouched.
The secret is out there. It is not even a secret anymore. You have to be strong in the basics and fundamentals. Even if new technologies and tools change every day, their basics are going to be the same.
7. EduPristine
EduPristine would again be a familiar name for you. This is due to the reputation which the company has built for itself.
The recruiters who hire would recognise the courses you study here making the job search a lot easier for you.
Big Data and Hadoop are some of the key concentrations which you will be learning here. The Alumni have found to be successful Business and Financial analysts around India.
The company provides you with both options. You can either choose to study online. Or you can either attend their offline classes too.
12 cities across India have classrooms which belong to EduPristine. The campus in Bangalore is famous among them all.
8. MCTA (Marketing Courses Training Academy)
MCTA is one of the best places to train yourselves in Digital Marketing. Though they do not have centres across India, they are popular in Mumbai & Vashi, Navi Mumbai.
They provide graduate and diploma programs. This helps in transforming young aspiring minds into professionals who are thorough with the concepts of Digital marketing.
The MCTA was founded by a professional names Varsha Pagare who herself has an experience of over 15 years.
The company also has a history of successful placement records. More than 80% of the candidates who study here are now equipped with a job.
You can choose courses whose duration may vary from 5 weeks to 4 months depending on the number of courses you are enrolled in. The company has helped over 7000 students to visualize their dreams.
9. TalentEdge
In TalentEdge, you are taught to become an executive. In fact, they provide a specialised Executive Programme in the field of Digital Marketing.
This course is not just for the professionals but freshers who are looking forward to getting a kick start in their career. The company claims that the number of students who are enrolled has exceeded 8 lakhs.
It is no surprise since this course is supported by the MICA, Ahmadabad. Executive Development Program in digital marketing is another exclusive course offered by the institute.
If you are someone who is looking forward to starting a career. Or have hopes of becoming successful in this field. This is the right course for you.
You are provided with a lot of exposure here. You will be introduced to a lot of real-time examples which will help you realise the needs of Digital Marketing.
Professional Marketing and Management Programs
No matter what course you enrol yourself in, it is not going to matter in front of a certificate which you receive from an established university. Let us see some notable mentions too.
10. Indian Institute of Digital Education
It is made clear in the name of the establishment that they specialize in Digital marketing. The headquarters of the company is situated in Mumbai. If you are completely new to the field, you are in the right place.
IIDE start their training right from their basics. They ensure that you are given sufficient introductions to new technologies and trends. The entire course duration is six months.
You are asked to attend three classes a week. If you are a person who is interested in certification courses, you can attend three hours of class per week.
Full-stack development is trending worldwide. IIDE is known especially for the full-stack development course which they offer. Web development is broken up into several parts to ensure that you learn efficiently.
A digital expert who can also create websites is never going to have any difficulties when it comes to job search.
11. Indian School of Business
“Digital & Social Media Marketing Strategies” is the most expensive program on the list. It is offered at the Indian School of Business at Hyderabad.
It is a 3-day program which is priced around 1,00,000 INR. It is not for the aspirant who is looking forward to studying basics. The program is meant for professionals. You will be taught about extracting the most ROI.
12. Delhi School of Internet Marketing
For people who prefer classrooms over online courses, DSIM is one of the best choices. Anyone starting from beginners to business professionals can start here. You can get your most needed career boost here.
The only drawback is that their centres are available only in Delhi and in Bangalore. If you are a weekend person, you can opt for the online session too. It is held especially on the weekends.
Choosing the right digital / social media marketing course
If you choose to enroll yourself in an online or classroom digital market course, ensure that it checks off everything in the following list.
Reputed Certifications
Having a certificate in hand does not mean that you have the skills as well. No recruiter would hire you if you have certificates with no skills to show. But if you manage to grow your skills and also get certifications from a reputed organization.
You are in great luck. Certificates alone would not be adding any value to your resume. But they will let the recruiter know you. It will showcase the skills which you can bring to the table.
If you are someone who is looking for a change in career path, certification courses are a great place to start.
Even if you are shifting fields, it will stand as a proof that you know what you are doing. When you choose courses like these, make sure you go to a reputed school.
Earning a certificate from a reputed organization will help the person who is hiring you in trusting you. It is very easy to earn a fake certificate these days.
Most people gain feeble skills on their own and just print their own certificates. In order for the recruiter to believe and put his trust in you. Make sure the certificate is from a well recognized educational body.
Curriculum and expertise of the faculty
Do not do certification courses just because it will look good on your resume. Choose courses which will help you in reaching your goal.
Choose the course which is properly structured and divided into timelines which will keep you on track. Most educational bodies fool into enrolling yourself in their organization.
You will be made to believe that you will be taught a huge syllabus in a short time. You must ensure that the curriculum can be completed within the stipulated time.
Choose courses which are focused and does not waive around to other areas of study. Another important thing which you should consider is the expertise of the teaching faculty.
The more experienced the faculty is, the more knowledge he/she is going to have. Choose institutions who have experienced teachers.
Make sure that the printed content you have come from authentic sources. Make sure you get the most out of them for the money you pay.
Keep an eye on the Reviews
Before you enroll yourself in a course, reach out to students who have passed out already. Ask them about their experience.
Because even if the curriculum seems convincing you still wouldn’t know if it is the right course for you. You might even save yourself from trouble if you get to know the bad reviews.
Try to get as much feedback as you can directly from the people who have studied there already.
Placements and Other acclaims
It is always good to check the placement track records of an institution before you get yourself enrolled. Your ultimate goal is to get yourself into a job. So why not enquire about it at the very beginning.
Enquire the number of students who get placed in a company after studying a particular course. Also, keep an eye on the companies who recruit them. If an Institute has a good record on placements, half of the job is done already.
Google Business Listing
To put in simple terms, a digital marketing institute is going to teach you to make a company famous. The first question you must be raising before you join is, how popular is the institute itself?
If the company seems to be pretty low in the business listing, then you should consider joining a different institute.
As we discussed before, it is not about the certificate which you receive. It is about the reputation of the institute which you get it from.
Choosing the right digital / social media marketing course
If you choose to enroll yourself in an online or classroom digital market course, ensure that it checks off everything in the following list.
Reputed Certifications
Having a certificate in hand does not mean that you have the skills as well. No recruiter would hire you if you have certificates with no skills to show. But if you manage to grow your skills and also get certifications from a reputed organization.
You are in great luck. Certificates alone would not be adding any value to your resume. But they will let the recruiter know you. It will showcase the skills which you can bring to the table.
If you are someone who is looking for a change in career path, certification courses are a great place to start.
Even if you are shifting fields, it will stand as a proof that you know what you are doing. When you choose courses like these, make sure you go to a reputed school.
Earning a certificate from a reputed organization will help the person who is hiring you in trusting you. It is very easy to earn a fake certificate these days.
Most people gain feeble skills on their own and just print their own certificates. In order for the recruiter to believe and put his trust in you. Make sure the certificate is from a well recognized educational body.
Curriculum and expertise of the faculty
Do not do certification courses just because it will look good on your resume. Choose courses which will help you in reaching your goal.
Choose the course which is properly structured and divided into timelines which will keep you on track. Most educational bodies fool into enrolling yourself in their organization.
You will be made to believe that you will be taught a huge syllabus in a short time. You must ensure that the curriculum can be completed within the stipulated time.
Choose courses which are focused and does not waive around to other areas of study. Another important thing which you should consider is the expertise of the teaching faculty.
The more experienced the faculty is, the more knowledge he/she is going to have. Choose institutions who have experienced teachers.
Make sure that the printed content you have come from authentic sources. Make sure you get the most out of them for the money you pay.
Keep an eye on the Reviews
Before you enroll yourself in a course, reach out to students who have passed out already. Ask them about their experience.
Because even if the curriculum seems convincing you still wouldn’t know if it is the right course for you. You might even save yourself from trouble if you get to know the bad reviews.
Try to get as much feedback as you can directly from the people who have studied there already.
Placements and Other acclaims
It is always good to check the placement track records of an institution before you get yourself enrolled. Your ultimate goal is to get yourself into a job. So why not enquire about it at the very beginning.
Enquire the number of students who get placed in a company after studying a particular course. Also, keep an eye on the companies who recruit them. If an Institute has a good record on placements, half of the job is done already.
Google Business Listing
To put in simple terms, a digital marketing institute is going to teach you to make a company famous. The first question you must be raising before you join is, how popular is the institute itself?
If the company seems to be pretty low in the business listing, then you should consider joining a different institute.
As we discussed before, it is not about the certificate which you receive. It is about the reputation of the institute which you get it from.
