In a fast-paced world, it is difficult to come up with new unique ideas to make your business stand out.
Videos have been in the field of marketing since the start of television commercials in the early 1960s. However, in recent times, video marketing has become a huge asset for digital marketers around the world.
If you’re wondering how video marketing will benefit your business or how Rankraze can help you, continue reading. Properly structured video content has great SEO value. Google gives more importance to the value provided to its users. If you have valuable content uploaded on YouTube, that increases your chance of ranking higher than your competitors.
Here we have listed a few great benefits of video marketing and why you should do it for your business.
Properly structured video content has great SEO value. Google gives more importance to the value provided to its users. If you have valuable content uploaded on YouTube, that increases your chance of ranking higher than your competitors.
Video is the best way to create a personality for your company and your brand. It helps to connect with your customers and gain their trust. The more videos you have to help educate them about the product, the more you will earn their trust. When people trust you and your product, it will automatically start to convert.
Creating a video, recording, editing, etc., requires a lot of effort and sometimes it costs more than the other types of marketing. Even though, video marketing has been proven to have a high Return On Investment.
92% of mobile users who watch a video on any platform share it with others. Social shares help in branding and establishing you as an authority in the subject.
90% of people watch videos from their mobile phones. People like to watch videos online when they’re traveling or relaxing. This has highly increased the number of smartphone users over the past few years.
Videos have a great way of influencing the audience into customers. Including a product video on your landing page can increase your conversion rates by 80%
Email headlines with the word video have a high number of click-throughs compared with text-only email marketing copy.
of marketers say video gives them the best ROI.
of consumers will make a purchase after watching a branded video
of people watch more video now than they did a year ago.
of consumers want to see more videos from their favourite brands.
Rankraze is one of the leading Video marketing agencies in Chennai. We offer complete assistance in video production, post-production, animated video creation, promoting the video, Customer Relationship Management, etc.Some of our top Video marketing services include:
We offer complete marketing services on YouTube. We focus on promoting your video organically across all social media platforms, optimizing your video for search engines, running ad campaigns to drive visitors, etc.
Complete guidance and assistance in coming up with a creative idea for your product, video production, audio-video recording, and editing. We produce the perfect video for your business, brand, services, and products.
Promote your YouTube video can be as tricky as creating the video. Creating a great video and going unnoticed is the same as not creating one. We will take care of the complete marketing services to make the video reach a huge potential audience.
YouTube channel art is the banner image in your YouTube account. It should reflect your business’ personality, the design should be simple, and also convey what your page is about. We will create customized channel art for your account that reflects your business.
Just like how optimizing your website content will make you rank higher in search engines organically, YouTube works on Video Optimization. Our marketing team of experts will make sure your content is perfectly optimized to reach google’s ranking factors. This will increase your video traffic, and in turn, will increase your website traffic organically too.
We have years of experience in digital marketing. If we’ve learned one thing from all these years of experience, that is to track our growth, engagement, traffic sources to see what works best for us. We will integrate your YouTube account to Google Analytics to track your video marketing traffic and conversions. This way, you can understand what video content works better for you and your business and experiment more.
You may not have come across the term Search Engine Optimization for YouTube. But, it is one of the important factors of video marketing on YouTube. Optimizing the video and Search Engine Optimization for Videos are different. Worry not. We will take care of complete SEO for your video to help your video rank in Google and other search engines and drive website traffic too.
When you’ve built a good number of YouTube audiences, managing the community is very important. Showing the people that you care and addressing any negative comments positively can be crucial but it is essential for customer retention. This is why our community management team will take care of maintaining a healthy relationship between your business and its customers.
Representing a brand or business on a social media platform should be professional and friendly. You are accountable for all your actions because you holed a reputation. We have a reputation management team that will focus on maintaining that as we’ve done for all our 100+ clients.
Here, we’ve classified the different types of video marketing content a business can use to establish trust and authority. Video marketing content for businesses is generally categorized into three topics
Awareness
Engagement
Education
Rankraze is one of the leading video marketing companies in Chennai, India. Our years of experience in digital marketing has enabled us to help hundreds of clients with successful video marketing content and strategies. Some of the key points on why you should choose us to get the best video marketing services are:
We have a team full of creatives who are always on the lookout for ideas, innovations and marketing strategies. We aim to spread your business’s online presence across huge potential audiences.
Rankraze has helped over 160 businesses succeed in digital marketing by offering various services like,
Revolutionize your brand with our award-winning digital marketing services!
Rankraze one of the leading SEO company in Chennai , India. Our Marketing expert will analyze the Market research for your business to see how your customers are searching for your business.
After the general search analysis will make keyword research and analysis for those keywords which are the most searched by the consumer and which can be ranked for easiest to your Business.
Our SEO expert will analyze the business website and do all the SEO strategies which will help to do it easily.
Keep on tracking the results, discuss the analytics and will regularly follow the SEO reporting to our clients.
Keep updated the business content with SEO strategies and verify the ranking factors.
