IRCLASS

With the landing page set, it’s time to create ads so we can drive traffic and get signups for the webinar. Pay-Per-Click (PPC) is an important digital marketing tactic that we use to drive more qualified traffic and sales in a short period of time. IRQS approached us about a groundbreaking webinar that needed to boost its enrollment numbers. At RankRaze, we focused on creating varied campaigns that would appeal to a range of prospects (Ayush product manufacturers, food sector, business owners, C-Level Executives and professionals), and used target keywords for related webinar. This helped raise awareness of the webinar in previously unengaged audiences. Since we were starting from scratch we decided to place our focus on competitors’ keywords. This also gave us insight into what the prospective customers might search for and helped us strategize how to stand out from the competitors. Once the campaigns begun, our PPC consultants tracked the progress of each campaign through conversion and made use of that information to refine the ads. This helped us in targeting the prospects with the most potential. We initially started small. However, as we began to see ROI, we quickly started to scale their campaigns and saw impressive returns on our efforts. Through our efforts, we were able to grow revenue by more than 1 crore!